Sometimes you may face the frustration of having your emails marked as Spam in your customer email boxes. There are often a number of reasons why this might be the case, sometimes if can simply boil down to the words used in the body of your email, or if you insert hyperlinks / certain attachment types.
The fact is that about 85% of all email sent is spam so, whether or not your email is legitimate, if a receiving host or email spam program is aggressive or set a certain way, your emails could very easily get marked as spam. Unfortunately, this is not a server or hosting issue. This is a general issue with email that you will find no matter where you host your email. However, this article discusses what you can do from your end...
There are several things that may help, but bear mind these are suggestions and not a guarantee that your email will no longer be filtered as spam:Make sure that you are not in violation of the CAN-SPAM Act of 2003. Verify that your emails make the grade and you're not falling into common filtering rules.
1. Make sure that you are not in violation of the CAN-SPAM Act of 2003. Verify that your emails make the grade and you're not falling into common filtering rules.
2. Avoid the use of certain high risk words in emails you are sending. There are many sites on the internet which provide lists of words to avoid in order to help reduce the likelihood of you emails being marked as spam.
3. Ensure the ratio of images to text is balanced and ensure emails don’t become too large in size.
4. Send your customers a personal email message requesting that they white-list your domain, so that your business emails don't get filtered into Spam. In this, I'm referring to a "personal" email as one that doesn't include your marketing links or business advertisements or enhancements that may flag the email as something other than a personal email.
5. Check to make sure that your Email Authentication is enabled. This helps stop spam coming from your email address (even if you're not sending any that you know of). One of the common tactics by spammers out there is to spoof email coming from your domain. This causes you to get blacklisted even though you're not sending emails. (If you are a DigitalFlare client, please ask us if you require assistance setting this up!).
6. If all else fails, you might want to consider a paid service or use a large specific email host for sending business emails- like Google mail. There are services for sending out emails for marketing such as MailChimp.com. Check them out as possible solutions since they can provide business email and newsletter services.
7. Examine your email bounces. When an email bounces, it will tell you "why" it's being bounced and give you a source or reason for the bounce. If you're being listed on a service (that you may not be aware of), then you should investigate. In some cases, you can very easily remove yourself from a list simply contacting the authority who has blacklisted you. This may not always be the same person as the email administrator of that server. However, you can also send an email to an email administrator of the service to find out why your emails are being blocked. Though, I would only do this after examining the reason for the block and, making sure that you have done your due diligence by reading their bounce messages and confirmed that you're not sending spam.