To give our customers an accurate quote, we need to gather your information regarding your company and its goals for the website project. Please read the questions below and try your best to answer as many questions as possible. Not all the questions will be relevant, but the more detail you can provide, the more accurate your quotation is. Please email our team your answers; we will do our best to give you a true and accurate quote.
Taking the time to create this document ensures that both the client and designer sing from the same hymn sheet throughout the design process and leaves no room for second-guessing, assumptions and mistakes. As a client, the intrinsic result of writing a good brief is that you have considered what you want to achieve from the project in great detail. Your expectations are far more likely to be realistic, and the communication during building your site will run smoothly.
Here at DigitalFlare, we have produced a set of questions to help guide you through writing a brief for a website design company. It's not the definitive list of what you will need (and some questions do not apply to all business types), but it's an excellent starting point and will serve as food for thought.
Most website design companies (including DigitalFlare) will need to know a bit about your company to understand how we should design your website. A good starting point would be to list the following:
By being open and frank about your available budget and timeframe, your designer can create a realistic proposal and work schedule for the project and manage your expectations from the start.
If you have got an existing website, firstly let us know the website URL and then answer the following questions:
You must now examine what you need from the new website. So a good starting point would be to consider the following:
The website should be an extension of any offline media, advertising or branding that you have. It is always helpful to be provided with a brochure, some marketing literature or the annual report to help get a feel for the company, so include them with the brief if you can.
Ongoing website maintenance is an often overlooked aspect of website design.
You would have written a great design brief by answering all of these questions above. However, physical sketches of page layouts (sometimes called' wireframes') can help designers understand your specific requirements in a visual format. You may wish to provide these sketches/drawings because visual plans can often speak a thousand words!