Google Tag Manager is an exciting tool if you are a digital marketer, but what does it mean for customers with 'regular' websites? We explore what Google Tag Manager is and what it can do...
In a nutshell, Google Tag Manager is a one-bucket solution that allows users of all experience levels to efficiently organise their marketing tools, (or 'Tags') together. These tiny tags are snippets of code that provide some sort of important function (Google Adwords / Google Analytics as examples) to a website. Tags are integral to any digital marketing strategy for any business, but come with some drawbacks:
If your site or website implementation process has experienced or is experiencing one of the above problems, Google Tag Manager should be something you or your team should strongly consider.
Inserting Google Tag Manager into your site allows you to manage everything from a web interface instead of going in to the backend and dealing with intimidating walls of code. A marketer can gain enhanced flexibility and control over their own tags without tying up IT and Webmasters and distracting them from more pressing tasks... For IT and Webmasters who worry about marketers monkeying around and adding their own tags, (thereby breaking the website) there is a tag preview mode, automatic error checking and error recovery features. Everyone wins!
Despite Google Tag Manager being awesome for organizing and streamlining the insertion of tags, it doesn’t necessarily need to be applied to all businesses and website models. There are a few occasions where Google Tag Manager just isn’t necessary:
Follow Google’s online tutorial. Then watch this YouTube video...