Logo Design Styles and Logo Build Questionnare

Logo Examples - Corporate

You can't make these logos tell your whole story. No one could guess sports apparel by looking at the 'Soowsh Tick'. Nike took an unrelated symbol and made it its own. Unless you're a church looking for a clean version of an ancient symbol, or you're Target or Apple, and you want to go with the obvious choice, it's best to pick a character that gets you excited and go with it.

Logo Examples - Text-Based Logos

This one is hard to keep unique because most fonts are so widely used, but it can be used to have a stylish, literary or legal look. Think HP, IBM and Honda. The best usage for this type of logo depends on many variables, such as; your initials can better graphically illustrate the company better than the full name, the name is too long, hard to pronounce, or is just not distinct enough to carry its weight.

Logo Examples - Seals and Shields

An emblem logo, a shield or a seal encases the company name within the design. The most notable emblem logos include Starbucks, Harley Davidson, UPS and NFL.

Logo Examples - Retro Style Logos

Logo Examples - Icon-Based Logos

These logos have a fantastic upside. They are unique, and they are a piece of art. The best approach is to know, t of symbol you want before you start. And all before you start, you almost always end up with something unique. These logos are often called a 'Combination Mark' - the combination of a symbol and a wordmark. The purpose of the combination mark is to create an identity that embodies a given company through a symbol and type treatment. In certain situations and with proper investment of time & money, a potent combination mark can use its symbol to represent the company without using text.

Logo Design Questionnare

1. Please write the logo name exactly as you'd like it to appear in the design (e.g., DigitalFlare Marketing Company; D&F Marketing Solutions; or just DigitalFlare ).

2. Do you have a short tagline you will sometimes use, when appropriate, with your logo? If so, we will consider this, but your logo must also be able to stand out from the tagline. (e.g. Marketing Company "Your Marketing, Sales and Design Partner").

3. Are there any well-known logos that you particularly like? What do you like about them, and what aspects, if any, would you like to emulate?

4. Please provide some adjectives that describe what you hope to communicate with your logo. (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, luxurious, classy, dark, technical, athletic, etc.) Be sure to take a look at the logo examples above.

5. What sort of style do you envision? What do you want your new logo to communicate about your company or products? (e.g. modern and clean, old world, classic and timeless, cutting edge, vintage, sporty, futuristic, etc.) Be sure to take a look at the logo examples above.

6. How would you describe your company/business to someone who does not know of your existence?

7. Describe your target market, gender, age, and geography.

8. Describe your competition; provide URLs / addresses to their websites if available.

9. Do you have any particular point of emphasis you want to see in the design?

10. Do you have any preconceived ideas about the design of your logo? Are there any elements you want to see included in your logo design? What aspects of your old identity do you like or dislike?

11. Are there any images or concepts you do not want to see? (i.e., a Tea Room company might not want to see a 'Teapot', which is too familiar.)

12. Do you associate particular images or symbols with your product or company? (e.g. favourite animal or object, like a lion, ship, mountain or tree.)

13. What are your colour preferences? How many colours would you like used in your logo? Are there any colours that you do not want to use? List your colour preference if you have any.

14. Will the logo be used in print, online, signs or other materials? What are the plans for logo usage?

15. Do you want your logo to include text only, text and graphic/icon, or graphic/icon only? If you would like to use a hero, do you have any specific themes for the icon that you would like us to consider?

16. Do you have any ideas for your logo's text style (font)? (e.g. script, bold, light, hand drawn, custom lettering, elegant, etc.) - We suggest you look at: Da-Font or Google Web Fonts

17. Would you like additional design services to be packaged with your new logo? (e.g. website, business cards, envelopes, letterheads, promotional products, etc.)