Logos are very important for business and a must if you are planning to build or design a strong brand identity. A well-constructed logo can create loyal followers through simplicity and memorability. If you are looking to have a logo designed by our team, you should consider some key steps and be aware that a logo is the visual representation of a company/brand's values, belief's and functions. Below we have some examples of logotypes as well as a questionnaire to help you communicate to us what you would like on your logo design. If you have any questions, please do not hesitate to email us.
You can't make these logos tell your whole story. No one could really guess sports apparel by looking at the 'Soowsh Tick'. Nike took an unrelated symbol and made it their own. Unless you're a church looking for a clean version of an ancient symbol or you're Target or Apple and you want to go with the obvious choice, it's best to pick a symbol that gets you excited and go with it.
This one is hard to keep unique because most fonts are so widely used but it can be used to have a stylish, literary or legal look. Think HP, IBM and Honda. The best usage for this type of logo depends on many different variables such as; your initials can better graphically illustrate the company better than the full name, the name is too long, hard to pronounce, or is just not distinct enough to carry its own weight.
An emblem logo, a sheild or seal encases the company name within the design. Most notable emblem logos include Starbucks, Harley Davidson, UPS and NFL.
These logos have a fantastic upside. They are unique and they really are a piece of art. The best approach is to really know before you start, what sort of symbol you want. And almost always, you end up with something very unique. These logos are often referred to as a 'Combination Mark' - the combination of a symbol and a wordmark. The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment. In certain situations and with proper investment of time & money, a strong combination mark can use its symbol to represent the company without the use of text.
1. Please write the logo name exactly as you'd like it to appear in the design (e.g., DigitalFlare Marketing Company; D&F Marketing Solutions; or just DigitalFlare ).
2. Do you have a short tagline you will sometimes use, when appropriate, with your logo? If so, we will take this into consideration when designing your logo, but your logo must be able to stand on its own without the tagline as well. (e.g., DigtialFlare Marketing Company " Your Marketing, Sales and Design Partner")
3. Are there any well-known logos that you particularly like? What do you like about them and what aspects, if any, would you like to emulate?
4. Please provide some adjectives that describe what you hope to communicate with your logo. (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, luxurious, classy, dark, technical, athletic, etc.) Be sure to take a look at the logo examples above.
5. What sort of style do you envision? What do you want your new logo to communicate about your company or products? (e.g. modern and clean, old world, classic and timeless, cutting edge, vintage, sporty, futuristic, etc.) Be sure to take a look at the logo examples above.
6. How would you describe your company/business to someone who has no knowledge of your existence?
7. Describe your target market, gender, age, geography.
8. Describe your competition; provide URLS / addresses to their websites if available.
9. Do you have any particular point of emphasis you want to see in the design?
10. Do you have any preconceived ideas about the design of your logo? Are there any elements that you would like to see included in your logo design? What elements of your old identity do you like or dislike?
11. Are there any images or concepts you do not want to see? (ie, a Tea Room company might not want to see a 'Teapot' which is too common.)
12. Do you have any particular images or symbols you associate with your product or company? (e.g. favourite animal or object, like a lion, ship, mountain or tree.)
13. What are your colour preferences? How many colours would you like used in your logo? Are there any colours that you do not want to use? List your colour preference if you have any.
14. Will the logo be used in print, online, signs or other materials? What are the plans for logo usage?
15. Do you want your logo to include text only, text and graphic/icon, or graphic/icon only? If you would like to use an icon, do you have any specific themes for the icon that you would like us to consider?
17. Would you like any addition design services to be packaged with your new logo? (e.g. website, business cards, envelopes, letterheads, promotional products, etc.)