The link between colors and emotions is very important specially to logo design. It is crucial for companies and graphic designers to understand the essential things about colour and its impact on design. Lack of an understanding can result in undeveloped and redundant colour combinations that can provide the wrong message to your audience.

Various Color Representations in Logo Design

Here’s a brief look into the emotions represented by the ten most common colours and their use in logo design for specific industries.


Represents: Authority, Power, Mystery, Boldness, Elegance and Sophistication

Black is used to commonly target youth and a high-end audience. It creates a mystery while representing power, authority and elegance in the logo.


Represents: Passion, Love, Anger, Hunger, Health, Excitement and Life

Red is generally an attractive, energetic and powerful colour used in logos of brands belonging to the food, health, beauty and entertainment industries. Several famous brands have coloured their logo red such as Coca-Cola, Kellogg’s, Red Bull, Canon and YouTube etc. These brand logos in red are no doubt memorable.

Red logos grab customer attention, and if you want to attract your target market towards your brand, use the colour red. There are many amazing ways to use red in your logo to make the design unique, interesting and prominent. These red logo inspirations and tips will get you started! So make a logo design in red and boost your brand recognition.


Represents: Happiness, Warmth, Innovation and Caution

Yellow is a warm colour that invokes the feeling of happiness, warmth and relaxation. Generally, it doesn’t play a central role in logos and is sparingly used to highlight important features of a logo. Used alone in bright shades, the colour can be overpowering which is why it is a difficult colour to use. Yellow is most commonly used by the automotive and food industries.


Represents: Professionalism, Trust, Authority, Power and Loyalty

Blue is used in corporate logos as it creates a sense of security while showing loyalty and professionalism. This colour is used by various businesses related to software, finance, the pharmaceutical industry, government and banks. While you can create a logo with just the colour blue, you can also accompany two colours in a design such as a red and blue logo.


Represents: Harmony, Natural, Healthy, Renewal and Plentiful

Green is mainly used to represent eco-friendly companies or businesses revolving around agriculture, recycling, landscaping, gardening and solar power. It is the colour of nature and gives a calming effect while representing growth. Naturally one would believe the choice of green is restricted to a few industries. In reality, various top brands have used shades of green in their logos.


Represents: Vibrant, Playful, Happy, Artistic and Energetic

Orange is another beloved colour of the food, art and the sports industries. While in one sector it evokes an appetite, in others it suggests playfulness, creativity and energy. Being bright makes orange the favourite colour for industries dealing with kids’ products and foods. Some creative industries use orange in logos to stand out.


Represents: Royalty, Luxury, Celebration, Education and Elegance

Being a colour of royalty, purple is mostly used to represent religious institutes and educational organizations. It is seldom used for commercial services unless it can clearly represent the main essence of the company it stands for. Chocolate is one food which is often represented by purple logos. There’s no need to shy away from purple and limit it to represent feminism, luxury and beauty only. You can pair it with other colours and create a palette. For example, purple and yellow logo designs are popular and exude different meanings.


Represents: Pure, Peaceful, Spiritual, Clean and Goodwill

White is a neutral colour that implies purity. It is also the essential colour in negative spacing logos. The FedEx and the Adobe logo make the best use of white. FedEx has a white arrow while the ‘A’ in Adobe is designed in white over a red background.


Represents: Feminism, Innocence, Youth and Beauty

Pink is often taken to be a feminine colour, which is why it is popularly used in logos related to beauty, fashion and others. It is also used for companies dealing with children’s clothes and accessories. Because it is playful and innocent, it is not suitable for the corporate or industrial unit.


Represents: Reliable, Solid, Masculine and Earthly Aura

Brown is a neutral colour that is reliable, solid and dependable. This colour is most commonly used for agriculture, construction and legal industries. Some food-related products like coffee and chocolate are also best represented by brown.