The most powerful and profitable e-commerce systems on the internet are often bespoke e-commerce systems. Bespoke e-commerce websites acknowledge the fact that no two businesses are identical, that a 'one size fits all' approach simply doesn't work. The services or functionality considered essential for one company may be unnecessary to another, that the way one organisation goes about the business of marketing, selling or processing orders may be completely different to another's.

When it comes to running your business online be sure to pay very close attention to the benefits of bespoke e-commerce websites as they can actually be your greatest asset, allowing you to carry out exactly the kind of business you want to in exactly the way you want to do it. This is compared to an off the shelf system which forces you to adapt your business to the software.

Bespoke e-commerce benefits can include:

  • Full flexibility over style and design
  • Reflect your brand identity
  • Offer a bespoke shopping process
  • Choose from a range of options to suit your business, e.g. customer loyalty schemes
  • Bespoke designed shopping cart system
  • Personalised newsletters / forum integration
  • Enables you to stand out from your competitors
  • Bespoke integration with Payment Gateways
  • Improved SEO
  • Grows with your business (you can add new features as you go)
  • Can be integrated with other IT business systems (such as stock systems etc)
  • Enables you to stand out from your competitors

DigitalFlare's Bespoke e-commerce websites are built on a solid foundation, namely that of a stable e-commerce platform which has been tried and tested. This forms the base of a custom built system. The rest of the system is built from the ground up to suit your needs. Additional functionality such as eBay integration or 3D visuals which enable customers to view a product from different angles is available. Other options include product reviews, special offers, promotions and fraud prevention.

Bespoke e-commerce or 'off the shelf'? This depends upon three things:

  • Your budget
  • Features/functionality
  • Ease of use

As a business you need to consider these when making a decision. Think about what you need from an e-commerce system and how it fits in with your business. What features do you require? Who will be maintaining it? How easy will it be to use? What skills and services do you need to shout about?

It also depends upon what you are selling. If you have several product ranges which are interchangeable or complex then a bespoke system would be better. Some examples can include e-commerce websites:

  • Selling wheels or tyres which only fit certain vehicles
  • Selling clothing with various size or style options
  • Selling footwear with filtering options such as the ability to 'Shop by Brand'. (ie a Page where someone can search for only 'Nike' trainers).