Delivering Results: Supporting DK Engineering at Monterey Car Week

Delivering Results: Supporting DK Engineering at Monterey Car Week

Over the past week, the DigitalFlare team has been proud to support DK Engineering with their newsletter campaigns during Monterey Car Week. With almost daily updates, engaging video content, and stunning photography, our goal was to keep DK’s audience fully up to date - whether they were viewing on a desktop, tablet, or mobile device.

This year, DK showcased four incredible and diverse cars in California, including:

1951 Ferrari 340 America (that competed in the 1951 Le Mans 24 Hour race)
A Grigio Argento Ferrari F50 (the only factory Grigio Argento F50 in the USA)
Porsche 959 Sport

Our role was to ensure DK’s updates were delivered in a format that looked great and performed flawlessly across all devices, with clear calls to action and compelling visual design.

Why Well-Designed Newsletters Matter

Email remains one of the most effective channels for connecting with customers. A well-designed newsletter:

• Builds engagement by delivering content that’s relevant, timely, and visually appealing
• Strengthens brand presence through consistent design and messaging
• Drives measurable results with trackable clicks, opens, and responses

In today’s mobile-first world, a newsletter must be responsive—automatically adapting its layout to look perfect on any screen size. Poorly optimised emails can result in lower engagement rates and even cause potential customers to disengage entirely.

Why We Use Brevo

For DK Engineering’s campaigns, we used Brevo - a platform similar to MailChimp but with more competitive pricing and a broader set of features. Brevo offers:

• Email marketing with advanced segmentation and automation tools
• SMS and WhatsApp campaigns for instant, direct communication
• Transactional email services for reliable delivery of important notifications and confirmations

These capabilities enable us to create highly targeted campaigns, integrate multiple communication channels, and deliver a consistent customer experience across the board.

Bringing Your News to Life

At DigitalFlare, we believe that every newsletter is more than just an email—it’s an opportunity to tell your story, share your news, and build lasting relationships with your audience. Whether you’re launching a product, promoting an event, or simply keeping customers informed, we can help you create campaigns that perform.

If you’d like to find out more about how we can help your business deliver impactful, mobile-ready newsletters, get in touch with our team today.